It’s ironic, isn’t it, that instant photography is de rigeur these days, despite the fact that Polaroid has stopped production of instant film? Yet it’s unsurprising that in our modern world of digital, smartphone, tablet, and video, the low-fi represents simplicity itself.
And so, far from becoming obsolete, functioning vintage Polaroid cameras continue to change the world of photography and keep variety, tangibility and analogue creative possibilities alive. Reminiscent of an age of photography that was about magic and memories rather than the instant upload, it’s effortless, nostalgic simplicity of form makes it a covetable item in itself. Furthermore, the accessibility of shooting gorgeous pictures with personal panache and a touch of romance has ensured the Polaroid has held a place in our hearts.
So go on, allow it to join you on Paris’s front rows this week and defy the fashion week norm. Stand out from the style crowd with an item as eye catching in itself as the images it dispenses.